A couple of days ago I went to my local Keyfood for just a few items and I ended up purchasing: two frozen pizzas ($1 a pop!), a bag of frozen onion rings, a six-pack of Tecate, an onion, a bottle of Real Lemon juice, and a small tub of egg salad. I had meant to just grab the onion I need to make a turkey pot pie, but I went after work and I was hungry -- a grocery store no-no. Earlier that day I had received the most delightful e-mail: FreshDirect, an online grocery store, had lowered its minimum order from $50 to $30. They added the tagline, "You asked ... we listened."
As evidenced above, I am not the most savvy shopper. When I shop in-person, I end up with a lot of crap even if I am working from a list. With FreshDirect, I put things in my cart, I take things out of my cart, I think about what I can take for lunch and make for dinner, and I do it all while sitting well-fed, in my pajamas, and at my computer.
FreshDirect just celebrated its fifth anniversary. You might know them from their commercials featuring famous New Yorkers like Spike Lee and Sex and the City's Cynthia Nixon. When I lived in Bushwick they didn't deliver to my area, but now that I live in Woody Sunnyside I can order as often as I like, especially with the lowered minimum order. FreshDirect sets the example by surveying its customers and responding to the feedback, something all organizations and companies must do in a 21st century economy.
The following will be delivered tonight between 6 p.m. and 8 p.m., hopefully while I'm finally putting together the aforementioned pot pie.
- Coffee-Mate Fat-Free French Vanilla Non-Dairy Creamer
- FreshDirect Deli Value Pack (Muenster, Roast Beef, Roasted Turkey)
- Seviroli Large Round Portobello Ravioli
- Prego Chunky Mushroom & Green Pepper Pasta Sauce
- Quaker Raisin & Spice Instant Oatmeal
- Lightlife Smart Ground Original
- Green Bell Pepper
- Green Zucchini
- Peeled Butternut Squash
- Red Bell Pepper
- Portobello Pesto Pizza